YouTube stars today are self-made celebrities — people who have gained viewership by producing content designed for teaching, entertainment, reviews, and rocking the Internet. Most of these small-screen celebs do what they do to scratch an itch to make things happen and to be in front of an audience. Earning money may not be your reason for starting a YouTube channel, but earning opportunities once again experience a pleasant surprise when you realize how many of them there are.
- Who makes the most money on YouTube?
- Who is watching your YouTube channel?
- How to make money on youtube
- How to “sell” without disturbing your audience
- Are you ready to monetize your YouTube channel?
- Who makes the most money on YouTube?
According to Forbes, these 10 channels were the highest grosser on YouTube from June 2017 to June 2018:
Ryan World, $ 22 million (22.4 million subscribers)
My Perfect, $ 20 million (47.1 million subscribers)
DanTDM, $ 18.5 million (22.3 million subscribers)
jeffreestar, $ 18 million (16.5 million subscribers)
Markiplier, $ 17.5 million (24.5 million subscribers)
Jackceptice, $ 16 million (23 million subscribers)
VanossGaming, $ 17 million (24.9 million subscribers)
PewDiePie, $ 15.5 million (102 million subscribers)
This list may leave you with any questions about how these YouTube stars earned their luck. Let us explore some of those questions.
Do you get paid to upload videos to YouTube?
The videos the creator’s upload are not paid by YouTube. Neither are demonetized videos by default. To start making money on YouTube, you need to enable monetization in your YouTube account settings. From there, you have the option to join the YouTube Partner Program or list your videos on YouTube Premium.
How do you make money with youtube?
Some of the Forbes lists are takeaways, making millions of dollars and keeping subscribers aside.
First, YouTube channels can be monetized even when they do not have millions of subscribers. Your earning potential is determined not just by the number and views of your customers, but also by the level of engagement you create, the niche you cater to, and the revenue channels you search for. This is not to say that subscriber numbers should not be counted to get more subscribers on YouTube – check our suggestions.
Second, this list of the top 10 earners can give you the impression that millions of dollars are earned directly from YouTube. In fact, each of these channels has its own line of goods. These channels first found and built their audience before launching their merchandise. If earning money on YouTube is in your marketing plan, the first step is the same for everyone: Have a clear understanding of your target audience.
Who is watching your YouTube channel?
Creating your own audience puts you in a great position to monetize content in various ways. But you will only be able to take full advantage of those opportunities if you understand the makeup of your audience.
The more YouTubers want to monetize, the better the location for your channel, the better position you’ll be to work with brands that target specific audiences (more on that later).
You might want to pay attention to the following:
- The gender of your audience, to see if it is towards a particular group.
- Most of your audience’s age limit is reduced.
- Geographic location — country or city — where your videos are being viewed.
- Your audience’s overall engagement, or “clock time.”
With demographic information, you will have a better understanding of your audience and will be able to work better with brands. All demographic insights can be drawn from your YouTube analytics, but try tools like Social Blade to compare your own channel against others.
In that way, we can start talking about the various ways through which your YouTube channel can make money.
How to make money on youtube
Like learning how to earn money on Instagram or through blogging, your viewers can unlock the earning potential of your YouTube channel. But when you create multiple revenue streams, it is easy to monetize through side-by-side movements or businesses.
Fortunately, there are several ways to accomplish this:
- Become a YouTube partner and earn money from advertisements.
- Sell products or merchandise.
- Crowdfund your next creative project.
- Allow your audience to support your work through “fan money”.
- License your content to the media.
Let’s take a deeper look at each of these streams.
1. Join the YouTube Partner Program and earn money from advertisements
The first revenue stream you are likely to discover. Whether you want to make money on YouTube without making videos or as a content creator, joining the YouTube Partner Program and establishing monetization is an important step. You can apply for demonetization after having hit 1,000 subscribers and 4,000 watch hours in the last year.
How to enable monetization on YouTube
- Sign in to the YouTube account you want to monetize.
- Click on your account icon in the top right corner.
- Click on YouTube Studio.
- On the left menu, choose Other Features> Monetization.
- Read and agree to the terms of the YouTuber Partner Program.
- Create a new AdSense account or connect an existing one to your channel. (To get paid, you need an AdSense account.)
- Set your monetization preferences.
Once this is done, go back to the dashboard and click the Analytics tab on the left. From there, you’ll need to select Revenue from the tab at the top, then scroll down to Chart Monthly Estimated Revenue to get an idea of your estimated revenue.
How many ideas do you need to make money?
The number of views related to the revenue you have earned is not high. If your video is watched thousands of times, but no one views or clicks the ad, you cannot make any money. This is because of YouTube’s criteria for billing advertisers: a viewer must click on an ad or watch the ad in full (10, 15, or 30 seconds) to receive payment.
However, with the release of YouTube Premium, you don’t have to depend on advertisers to create attractive or enticing ads to earn revenue.
Watch YouTube Premium
YouTube Premium is a paid subscription program that allows fans to view and support their favorite content creators without advertisements. For creators, not much change, as they will be paid for content consumed by non-members on YouTube, as well as content on YouTube premiums.
Creators are paid for YouTube Premium based on how many members view their content. Consider the revenue earned from YouTube premiums as a secondary revenue stream, in addition to income already earned through advertisements.
While it is easy to set up, earning money through advertising as a YouTube affiliate is far from the most lucrative revenue flow you can create for yourself.
Why you should look beyond advertisements for revenue
YouTube recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and to qualify as “advertiser-friendly” content. Essentially, many creators feared that due to the nature of their content, they would lose out on advertising revenue that helped support their channel.
According to YouTube, your content may be excluded from advertising revenue if it includes:
- Violence, including exposure to incidents involving serious injury and violent extremism
- Harassment, profanity and inappropriate language including lewd language
- Promotion of drugs and regulated substances including the sale, use, and misuse of such items
- Controversial or sensitive topics and events, including topics related to the war, political conflict, natural disasters, and tragedies, even if graphic imagery is not shown
But the reality is that YouTube is showcasing content that has not been advertiser-friendly since 2012 through an automated process, without warning and without the knowledge of the content creator.
Advertising can be a common means of generating passive income for creators, but the trade-off is that YouTube has to account for about 45% of advertising revenue.
In short, YouTubers must explore other revenue streams to sustain their creative hobbies.
Below, we will share how to make money from YouTube without AdSense.
2. Sell products or merchandise
There are lots of products to sell that can help you earn money through your YouTube channel. Selling goods – T-shirts, coffee mugs, tot bags, snapbacks, you name it – is a profit beyond revenue.
Merchandise increases your risk by putting your online brand and personality in the offline world and deepening the relationship between you and your fans because they are truly “buying” what you are doing.
Alternatively, you can partner with existing merchandising networks such as DFTBA (Don’t forget to be available) for creators. However, you are competing with other YouTubers and have less control over all the benefits that come with adding products, offering discounts, integrating your content, and owning your own e-commerce site.
You can further your business through your YouTube channel by creating and selling your own unique products, such as Luxy Hair selling their hair extensions with hair-how-to video tutorials.
As a YouTuber who has already gained an audience, you will have two advantages from the start that other store owners will be jealous of:
A content engine that continuously drives traffic to your store.
The trust of your audience, which you have earned by regularly serving them your own brand for free.
3. Crowdfund Your Next Creative Project
When money stands between an idea and its execution, crowdfunding is a good way to make it.
Whether you need help buying better equipment, hiring actors, or covering other production costs, you can pitch in to call your audience and crowdfunding community if your idea is compelling enough.
Many successful crowdfunded creative projects offer an extreme peak or “trailer” that gets people excited, so consider shooting a video explaining your project or offering to like it, such as Kung Rage This popular Kickstarter for, a short film paying homage to the action films of the 80s.
Popular crowdfunding sites with a proven track record of YouTubers campaigns include:
Kickstarter: One of the most well-known crowdfunding sites, great for financing cool products and creative projects. If you actually meet the goal you set then you will be sure to set a safe goal as you will only secure it.
Indiegogo: Kickstarter option that provides more flexible funding options.
4. Allow your audience to support your work through “fan funding”
Similar to crowdfunding a project, you can also set up a “fan funding” stream to source donations from your audience.
As a producer, you are contributing your voice to the internet without forcing your audience to pay for entry. Therefore, if you are offering good content, your audience may be willing to support you on an ongoing basis.
Many fan funding platforms provide people with another place to discover their content and engage their most loyal audiences and reward them for their support.
Wait, but a great example of why YouTube creates more long-form written content than videos is the support from the Patreon community.
If you choose the crowdfunding route, be sure to follow a couple of best practices. First, create transparency about how the money will be spent. This will give your fan investment in your story or mission, and they will literally buy into the value of your content. Second, offer enticing prizes for better vows. The more you can make donors feel like they are getting something special to be a loyal fan, the more likely you are to receive donations and higher vows.
Some popular fan funding options include:
YouTube’s Super Chat: Super Chat is a feature that is used while going live on YouTube. It lets you create a tipping jar to donate to your audience whenever and wherever they feel like contributing. You must set up your YouTube account for the above-mentioned advertisement.
Patreon: Membership platform that makes it easy for creators to pay. Fans can subscribe to their favorite creators for at least one dollar a month and receive exclusive prizes.
Tipeee: You get a combination of both one-off and recurring donations
5. License your content to the media
If you make a viral video with mass appeal – so, a funny clip featuring your dog – you can license your content in exchange for money.
TV news outlets, morning shows, online news sites, and other producers can find out about the right to use your videos if they happen to go viral.
You can also list your videos on the market, such as Juken Media, where your content will be easy for the right people to find and buy.
6. Work as an influencer or affiliate with the brand
Brands are investing more and more in influential marketing, spending large advertising budgets on their typically already winning audience loyalty.
This creates massive opportunities for you as a manufacturer if you can negotiate the right deals.
YouTube marketing expert and influencer Brendan Gahan advises setting your baseline flat fee by looking at the number of views your video typically receives and multiplying it from 5 to fifteen cents per view (which is the case for many brands Views are ready for payment. Via YouTube advertisements).
Depending on your leverage — the demographics of your audience, the quality of content, and how unique and profitable your niche is — you may be able to get a better deal if the brand is a good fit.
According to Aqer, becoming an influencer on YouTube has been touted as the highest-paid platform for brand partnerships. But according to one study, a mid-level affected person charges the brand for $ 1,000 per 1000 subscribers or $ 2,000 per 100,000 followers to get an idea of what you could potentially charge.
The key when partnering on brand-sponsored content is to be transparent about it, to stay ahead of your audience about what you don’t really like or believe, and what you’re doing. Do not support it.
There are many effective marketplaces here where you can add your channel and be searched by both big and small brands:
Grapevine Logic: One of the more popular affected marketplaces, you only need 1,000 followers to join it.
Fame: To work with a wide range of brands, you may get a sponsorship opportunity that you would be proud to be a part of. You need 5,000 followers to join.
Channel page: Partner with the brand as well as other YouTubers.
CrowdTap: Small content creation “work” in exchange for money and other rewards. There is no restriction on how many followers you need to join.
Some influential marketplaces offer you free products, while others are known for big brands that are ready to pay more. To capitalize on opportunities that fit your needs, but to ensure maximum visibility for your channel, list yourself in multiple locations.
Alternatively, you can also become an affiliate marketer for brands and create residual passive income through commissions from every sale generated through your channel. Since there is no risk involved at the end of the brand (they only pay when selling), there is usually one less time to start.
Popular affiliate programs include Click Bank (1% to 75% commission, which determines seller) and Amazon’s affiliate network (earn up to 10% per sale). You can also reach out to brands in your niche who are running their own affiliate programs, which is not uncommon in the eCommerce space.
How to “sell” without disturbing your audience
- Many of the above strategies for monetization include promoting products or campaigns (eg, video series crowdfunding). But you will want to make sure that your promotions do not sabotage the integrity of your content.
- “Selling” is a real concern for a lot of creators. But if you never ask, you will never get it.
- You can choose multiple “placements” to promote products or campaigns.
Record a call to action in your video
Many YouTubers include a call to action along those lines at the end of their videos to increase their viewership.
You can adapt this approach to direct the attention of your audience to revenue-generating opportunities.
Whether it is part of your deal with a brand or you are promoting your own products, YouTube Cards offer an attractive way to attract the attention of engaged viewers.
You can set them to pop up at the right time when they are most relevant and least distracting to enhance their impact.
Add links in your video descriptions
If you are a video producer who wants to focus on generating revenue as an affiliate marketer, check out Unbox Therapy. Unbox Therapy specializes in product reviews and uses affiliate links in their video descriptions to earn money through YouTube viewers. It points to these unique links – in the video description pointing to the product reviewed on Amazon. If the viewer purchases the item by clicking on that link, the affiliate will earn a small percentage of the revenue share paid to them by Amazon.
If you are making videos about your own products and you own or manage a Shopify store, you can encourage new customers to buy your products with X X Y promotions or discounts.
Promote your offer on other platforms
Just because your content is hosted on YouTube, does not mean that you should not take advantage of all other distribution channels.
Spread the word about new campaigns or discounts on Twitter, Facebook, and any of your other profiles.
The more places your message stays, the more likely it is to see it. So it is always a good idea to go ahead of YouTube and develop yourself with social media marketing.
Are you ready to monetize your YouTube channel?
What most creators are forced to make is hard money. It is the idea of creating something for the world to enjoy.
But the irony is that it actually puts one in a great position to make money in a content-obsessed world.
While the hard part for many businesses is getting their audience’s attention, YouTubers have already figured it out.